BYAMT stands or Alissia Melka-Teichroew, a Dutch-French-American Creative Director, Catalyst and Designer. an all-round creative catalyst and branding specialist, with a big heart and reputation for innovative, bold, inspirational work for a roster of international clients. With a background in industrial design, including running her own international fashion & home accessory brand, still housing some products with brands and 2 decades of global experiences in-house, agency side as a fractional design executive through her own studio.

She’s all about merging strategy with design. Translator of complex concepts into engaging visual and brand experiences. Whether diving deep into research or fine-tuning the final details. She works at the intersection of design, culture and technology to breathe life into brands to make them truly human and impactful.

Alissia thinks outside the box, forever curious, spotting opportunities and connecting the dots where others might not. Not afraid to challenge the norm, shaping visionary designs and strategies while crafting tangible touch-points. From big ideas to the smallest details, making sure every brand interaction—online or in the real world—feels purposeful and true to its identity.