Batiste Brand Identity Development
Redefine Batiste's brand identity and update the product architecture to revitalise the in-store presence and increase market penetration.
Services
Brand Identity Development, Brand Architecture & Strategy, Packaging Explorations
Client
Batiste Dry Shampoo
*A Church & Dwight Company
Credits
We were asked to enhance Batiste's brand identity to position the brand more effectively and distinctly. To increase Batiste’s brand relevance and stand out from other brands. To evolve Batiste’s youthful spirit and vibrancy for social media and for greater universal appeal for the target audience aged 22-45.
The Ask
About Batiste
Originally from the UK, Batiste has become a global brand icon by carving out a ‘dry shampoo’ niche space. It has done this by offering no-rinse solutions for an instant hair refresh in between washes: cleanse and fragrance, anytime and anywhere. Loyalty comes from the product's effectiveness according to users who purchased Batiste.
We redefined the Batiste brand promise and brand values to shape brand design principles for a refreshed visual identity.
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Batiste is a dry shampoo brand. Batiste is bold, a ritual, your wing person in daily life.
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Be You
Dare To Be bold
Celebrate Hair & Heritage
Like Magic
A Ritual -
Vibrant + Vivacious
Rich + Colourful
Seductiveness
Neo-Retro
Available, For Everyone
Brand Architecture Explorations
We suggested using the following brand elements on packaging to create more product line clarity: the logo and the diagonal band or swirl.
