eBay.com Global Curator
Working with the eBay team on launch of the eBay Collections to the public as a treasure trove of savvy, high-quality art, design and more.
Services
Curation, Retail, Creative Direction & Concepts, Trend Research
Consultant at eBay
Senior Global Curator
Credits
eBay Team
Daily eBay Collection Over 9 Retail Verticals
.
Daily eBay Collection Over 9 Retail Verticals .
Working with the eBay team to launch the new eBay Collections on eBay.com Today Page, the homepage, on web and the new eBay tablet App, showcasing high-quality, curated products, art, designs, books and more. Cherry-picking items from eBay’s numberless nooks and crannies to inspire the eBay user to find the perfect piece.
The Ask
Yves Klein Art Collection
Approach
Develop and implement daily curated content for 9 verticals, enhancing user engagement. This meant 45 themed collections curated and written by the team per week for the eBay.com and App.
By focussing on streamlining workflows for the team, it gave us time to get inspiration for new narratives to share with the eBay user. Including time to foster collaboration through team-building initiatives and inspirational tours.
Visual mockups for a refreshed eBay.com
We crafted new concepts for interfaces and shop-able pages. Concepts to create more and different engagements online and offline with the public and vendors.
Tasked to (among others) clarify their presentation and inspire users while helping them to draw efficient but serendipitous routes through the site. In the process of creating robust collections, the goal was to deepen the relevance of Collections content by tying it into important cultural trends while establishing Collections as an important gateway into sales elsewhere on the site.
