Lynk & Co Retail Spaces
Translate Lynk & Co’s brand & club identity into the new retailer network spaces, to stand out in the automotive dealer sea of sameness.
Services
Brand Strategy, Interior Concept & Creative Direction, Messaging
Lynk & Co FTE
Head of Brand &
Creative Director
Credits
Lynk & Co Team
New Order
Translating the identity
We created a retail network space concept which is scalable across different space sizes and pop-up retail events. The roll out started in October 2024, and guides all new and future Lynk & Co retail spaces.
Focussing on the more traditional type of car purchasing behaviour, like nearby car dealers. However being distinctly Lynk & Co by having clear messaging, without complicated tech talk, creating curiosity, and being bold, yet more product focussed than the city based Lynk & Co Clubs.
From Lynk & Co Club to Retail
Experiencing the Lynk & Co brand means always feeling welcome and compelled to engage with the cars, the people and space. Clear messaging, no complicated tech talk. Create curiosity, be enticing, and bold.
