Selina Hotels Concept & Design Director
As Concept & Design Director for Selina hotels, I helped bring new and existing destinations to life in Miami & New York, Berlin, and across Latin America. Each project was about more than design—it was about creating places where travellers could work, connect, and feel part of the local community.
Services
Hospitality Concept,
Interior Design, F&B Strategy, Retail
Selina FT Consultant
Concept Director - Real Estate
Credits
Selina Team
Selina is a haven for nomads, travellers, and explorers.
Selina is a haven for nomads, travellers, and explorers.
Beyond openings, I worked at the intersection of strategy and creativity—analyzing prospective properties, reimagining existing ones, and developing concepts that connected the right partners with the right spaces. Every decision was made with the goal of enriching the guest experience and strengthening the brand.
Miami Gold Dust Hotel 〰️
Guiding the creative vision for several new Miami, FL properties, shaping their identities and launches in close collaboration with interior design and F&B teams.
Miami River Inn Hotel 〰️
Together, we built spaces that felt seamless, purposeful, and alive with character.
