Multi-Brand Appliance UIs
A clear and scalable system for brand differentiation within home appliance product interfaces for Electrolux Group*.
*incl. Electrolux,AEG, Frigidaire
Services
Project Initiator, Brand Experience, Visual Design Language
Electrolux Group - FTE
Global Visual Design & Creative Direction
Credits
Electrolux Teams
Ask
Create a clearer, scalable brand differentiation between the physical product UIs across the Electrolux Group brand portfolio and product categories.
Different expressions per brand through scalable on-screen visuals across the different appliance screen sizes. With a balance between system or neutral assets and branded ones.
Approach
Explore scalable digital options for brand differentiation of on-screen visuals for Electrolux Group A-brands: Electrolux, AEG, Frigidaire. Starting with 4 key screens: idle or clock, home, running and done state. Sticking to the following requirements: consistent component structure, like buttons, cards, icons work which look the same in code and mo compromises on usability.
