Überliss Creative Direction
For several years BYAMT supported haircare brand überliss on creative direction and art direction guidance for photography and styling for D2C and B2B sales, marketing communication and social media.
Services
Campaign & SoMe Guidelines, Research, Art Direction, Styling, Photo
Client
überliss
Credits
Lisa Klappe
Ted Emmons
Formnation
Projects included the launch of the überliss rebrand, Bond Sustainer Color product launch, product photography and brand awareness and seasonal campaigns.
For the launch of new and planned product lines, including the rebrand and new packaging design, überliss' sought new strategy and visual guidance for all social, campaign, marketing communication and web content.
über - liss = super smooth
überliss worked with photographer Ted Emmons and BYAMT to shoot the new campaign.
It’s all about the hair being smooth. Emphasizing the hair in a bolder way than before. Creating simple, clear yet young and a bit rebellious shots, and überliss brand guidelines.
Campaigns
When überliss launched a new line of products BYAMT created visuals for social, sales and marketing content.
Bond Sustainer Color Edition products all have flower related names. We worked with flowers and plants in a more graphic and unconventional way. As well as creating GIFs using the actual product as the ink.
überliss rebrand launch x BYAMT Art Direction
überliss website
überliss rebrand launch x BYAMT Art Direction
Rebrand
überliss refreshed their total look and feel with design agency Formnation to better reflect how their products helped make their customers feel. Confident, bold and stylish.
BYAMT worked with FormNation on the creative direction, art direction, photography & styling of the new packaging and all the new product lines in the following years.
